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What is CTR?
CTR stands for click-through rate. In simple words, CTR means the number of times n advertisement is clicked divided by the number of times AdSense advertisement is viewed.
CTR is the percentage of the total number of clicks on AdSense advertisements and the number of page views.
CTR = Number of clicks / Number of exposures.
CTR% = Number of clicks * 100 / Number of exposures
CTR% = Number of clicks * 100 / Number of exposures
Let, for example, if an ad is running on your website and it is seen by 100 users but the click is only 10, then the CTR is 10%.
Number of clicks= 10
Total number of view= 100
So, CTR= 10*100/100 = 10%
Total number of view= 100
So, CTR= 10*100/100 = 10%
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